American Advertising Federation Spokane: Bronze Award
The Problem
Doodle Noodles is a pasta company that uses illustration and creativity to display their high quality pastas in a variety of shapes. The company was looking for a creative solution to incorporate interactivity in their product that is fun and simple for kids to enjoy as well as their parents.
The Solution
The bright colors will pop on the shelves and the fun child-like style will appeal to the target audience. The interactivity of Doodle Noodles is a paint-by-pasta template on the inside of the box, in which kids can paste pasta on the template to create a dinosaur noodle masterpiece!
The Process
